By Sam Chege
Every business man or investor dreams of converting his bussiness to more than it is,a force to reckon with,an empire.However, for one to achieve such,it takes more than good brains although it is not rocket science.Where does one begin?
There is nothing as strong as the power of innovative thinking/idea.Whilst doing business ,ask your self what it is that you can do that is unique to what your competitors are offering. An innovative idea can make unlimited wealth. Any business can be turned into a business empire if you try to introduce some new concepts;for example modifying unsold designs etc.
A fixed goal and a sound business plan to materialize your dreams and desires is your other tool.The old adage 'failing to plan is planning to fail' holds very true in business.Having a well laid down bussiness plan will enable you execute the ideas in bite size and you will be able to measure your progress every step along the way.
Take advantage of information technology and let it work for you.Nowadays IT has spread the world over turning us into a global village.Using it to tap information, reach your clients and for communication purposes will help you reap unsumountable benefits.
Take care of your money well.One principle of money is that it will only be attracted to those who take care of it.Investing wisely in the bussiness will have its own benefits.However many bussiness ventures fail because they over spend after making some profit.Thy fall into what I call the 'profit hype syndrome'.Learn to control you desires to spend unnecessarily and invest where you will get maximum returns.
Create more value than your competitors.Every bussiness man is in the market to create value to consumers, employees and share holders.Discover the best ways to please the three factors and you are good to go. In short, feed the cow well and watch your milk cans fill!
In summary, whatever businesses you are in,carry out a research about the ideas that are being used by top and successful companies and try to find some loop holes or better solutions and try to introduce them in your business and you will see it turn into an empire.
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